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Bill and Kovach Communications, LLC provides Strategic Marketing, Management and Presentation Initiatives, delivering the results you expect. With a collective history spanning over 50 industry years, we bring unique “Industry Insider” experience to the areas of Strategic Trade Show Marketing Initiatives, Trade Show Design and Management and offer exceptional Coaching/Mentoring programs. We specialize in the coordination, management, and execution of the following areas: |
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• Market Identification and Show Selection • Profiling Attendees & List Acquisition • Establishing Show Objectives for Marketing and Sales • Developing the Metrics to Measure ROO • Establishing Marketing and Sales Expectations • Developing the Metrics to Measure ROE • Defining Messaging and Branding |
• Establishing Budget and Options to Maximize ROO and ROE • 3-Dimensional Marketing Design • Selection and Training of Site Personnel • Defining Lead Management Programs to Quantify Results • Long Range Lead Follow-Up Program including POD Secondary Contact, • Post Show Recaps, Analysis against Established Metrics, and Process Template Modifications |
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